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Herva - Meanwhile In Madland
CD Album
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Meanwhile In Madland

Bosconi Records

Released: 2nd April 2012 | 13 track deep house album
If with Skin EP for Bosconi Extra Virgin you glimpsed a certain talent in Herva, listening to his debut album Meanwhile In Madland will leave you literarily astonished. Even more if you think that behind it is a little wonder from Florenz of only 19 years old! Meanwhile In Madland is a work of rhythmic seduction and deep breath, with a relatively restricted, yet very distinctive canvas of sounds, digging into different genres, providing a refined and enchanting result. Soul, down-tempo, hip-hop are the most frequent inspirational sources in the album. It can be heard in the lazy beats and vocal samples of the opening track, as much as in the abstract visionary hip hop of Broken, not to mention the sensual male-female singing interaction of Breath! or the closing track Bffmmm, a down- beat version of a Rhythm & Sound piece. The impressive production level of Herva, his ability to touch the unconscious could not be reached without a study of the early British ambient and electronica. Memoires shows love and respect to the Cornwalian soundscapes of the IDM classics, as much as Soul Crash, a spiritual electro-funk with the right dose of angelic singing and charming keys, bringing back your memory to Aphex Twin's Selected Ambient Works Volume I. Herva's experiments take an even further approach. You'll witness a flirt going on between ambient, pop and house music, in particular for She Plays Tricks On Me, a sci-fi commercial's soundtrack for cosmetics, certainly not passing unnoticed to the female world. In The Right Way sounds like George Michael chilling on a beach in today's Ibiza after a long night out… You might say Meanwhile In Madland is mainly structured as listening album, but through its overwhelming layers and sonic depths, you can hardly think of yourself not moving to it on a dance floor. However, our youngster proved to be reactive and prepared to the most recent floor developments. An example is Triangle, electroid trancey uk-funky, reaching the fastest pitch of the album, while Useful Distortion gives a compelling idea of Herva's alchemy, assembling a broken cut-up groove, filtered vocals, warm detroit stabs and delicate metallic snares resonating from far.