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Morning Reign - Can't Get Enough of It
Out 26th October 2018

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Morning Reign

Can't Get Enough of It

Perfect Toy

Expected: 26th October 2018 | 17 track blue-eyed soul album


It does not happen very often anymore that unreleased music from 50 years ago surfaces. And it's even more unlikely that the songs put on tape are such treasures. But that is exactly what we have here. The Morning Reign was a crowd pleasing band that played throughout the Pacific Northwest during the years between 1966 and 1972. Their journey was peppered with lots of travel, whether they were playing gigs in Crescent City or Aspen, and they also made a gaggle of trips to LA to record, or once, to film a TV appearance. Surprisingly, they have released only four 45rpm singles during their existence although they had recorded enough material for an entire album. However, the songs remained in the can.

This is the story of The Morning Reign, a band of young fellas who could have become famous and mentioned in the same breath as The Doors, Eric Burdon & WAR, and all the other music legends of the Garage-Rock era – if their songs had been released back in the day. Dive in and enjoy the sound of Morning Reign, it is truly special. We here at Perfect Toy Records are thrilled to be the label to finally release their work, and we sincerely hope that they will finally receive the worldwide appreciation they so richly deserve.

In the summer of 1966, before Ric Seaberg would be entering Willamette University In Salem, Oregon, he was slated to attend a new student campover orientation that would last for several days. On the very first day he met Gene Heliker, since he had seen him slingin' a guitar around the campground. It took maybe 10 minutes for them to start crooning together and from that day and for the next five years, Gene and Ric would be playing music together.

In time Gene and Ric fell in with Willamette students Craig Chastain and Doug Heatherington. The four formed the nucleus of The Morning Reign, and over the years The Reign experienced several personnel changes, closing 1970 with Gene Heliker on lead guitar and vocals, Doug Shadow Heatherington on bass, Craig Cac Chastain on rhythm guitar and vocals, Jay Steven Little Stevie Tate on drums and vocals, Larry Sieber on organ/keyboards, and Ric Seaberg on guitar and vocals.

They worked hard, attempting to make a go of it. For several years, with nearly non-stop gigging across the Pacific Northwest and California, even venturing as far as Aspen, Colorado, they each collected a paycheck on Monday, written by their leader and banker, Cac. During their last couple years, with the players mentioned above, they lived in Seattle and practiced almost everyday they weren't on the road, learning covers, and writing, arranging and recording original songs.

After having been unreleased for the past 50(!) years, Perfect Toy Records is extremely proud to present these never before heard recordings by Morning Reign to a new audience. We bet you'll love this album and keep listening to it over and over again because you Can't Get Enough Of It.

The CD and digital version come with a 16-page booklet with detailed liner notes and many unpublished photographs.